Tired of Cravings Controlling You?

It’s Time to Take Your Power Back.

If you’ve ever felt like cravings hijack your brain—making you eat when you’re not even hungry—you’re not alone.

The good news?

Cravings aren’t commands.

They’re just waves of desire.

And like waves, they rise, peak and fade.

That’s where Urge Surfing comes in.

What is Urge Surfing?

Urge Surfing is a powerful, proven technique that helps you:

✅ Take back control instead of letting cravings dictate your actions
✅ Observe cravings without automatically reacting to them
✅ Soothe emotions without using food as a crutch
✅ Break free from frustrating binge and emotional eating cycles

The best part? The more you practice, the easier it gets.

How Do You Urge Surf?

With the Urge Surfing App!

Developed by a Clinical Dietitian & Eating Psychology Coach with nearly 20 years of experience, this app teaches you how to ride out cravings instead of giving in to them.

“It’s the most effective method I’ve used to help hundreds of clients end the cycle of cravings for good.” Caroline Trickey APD

Why Do You Keep Giving in to Cravings?

Because cravings are a habit. And like all habits, they’re learned—and can be unlearned.

Your brain has linked a certain food with pleasure, even though that pleasure is temporary.

So every time you give in, the habit gets reinforced.

But here’s the truth:

🚫 You don’t have to fight cravings.
🚫 You don’t have to distract yourself.
🚫 You don’t have to give in.

You just need to respond differently.

And the Urge Surfing App helps you do exactly that.

Here’s How It Works:

💡 Cravings rise like a wave. There’s a peak—where the urge feels strongest—and then it naturally fades.

⏳ Most people give in at the peak because they don’t realise it will pass.

🌊 With Urge Surfing, you ride the wave instead of letting it crash over you.

📲 And with the app, you’ll have step-by-step support in the moment, right when you need it.

The Urge Surfing app is a one time payment of only AUD$12.99

It’s easy to use.
It's with you in the palm of your hand when cravings hit.
It really can put an end to cravings FOR GOOD!

Available on both Apple and Android

A One-Time Payment of Just AUD$12.99

No subscriptions. No hidden fees.

Just a simple, effective tool to help you break free from cravings—for good.

👉 Download the Urge Surfing App today and start taking back control.

Want to learn more about urge surfing?

Watch this interview I did with the lovely dietitian Amanda Clarke from Portion Perfection.
​I walk through the process of urge surfing and you get a sneak peak of the app too!

Get the URGE SURFING App NOW!

Get the URGE SURFING App NOW!

Ditch Willpower.

Try Surfing Instead—No Board Required!

Cravings come in waves—rising, peaking and then fading. You don’t have to fight them.

You just have to ride them.

Next time an urge to eat hits, pause.

Take a few minutes to surf the wave. 🌊

You’ll be surprised how quickly it passes.

After You’ve Surfed…

Take a moment to check in with yourself:

💭 What were you feeling just before the urge?

Stressed? Bored? Frustrated? Excited?

💡 What do you truly need?

A break? Comfort? Connection? Movement?

💖 How can you support yourself—without food?

This is real self-care.

Learning to listen, respond and take care of yourself without reaching for food.

🚫 It’s not a quick fix, but it works.

I know—because this is exactly how I stopped emotional eating.

And if you need more support, I’m here to help.

Get the URGE SURFING App NOW!

What is urge surfing?

Urge surfing is a technique attributed to the late Alan Marlatt PhD, a clinical psychologist and research pioneer in the field of treating addictions.

This technique involves observing an urge or craving to eat without taking action, and allowing the urge to subside in its own time.

Urges are temporary. You don’t have to act on them. But most of us struggle to not respond to them. Urge surfing is how you let an urge be there without answering it, resisting it or feeling the need to distract yourself by doing something else, such as make a cup of tea or run a bath. By relaxing and using your breath, you allow the urge to peak then subside.

The more you practise urge surfing, the less often urges will arise, and when they do, they will be less intense. With time and practice, it will become easier and easier to urge surf.

“The focus is on identifying and accepting the urge, not acting on the urge or attempting to fight it.” — Alan Marlatt